Privacy Policy

Last updated: 2/12/2026

1. Introduction

This Privacy Policy describes how your personal information is collected, used, and shared when you visit MST Reads (the "Site"). The Site is owned and operated by MstReads.com.

We respect your privacy and are committed to protecting your personal data. By using our Site, you agree to the collection and use of information in accordance with this policy.

2. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

  • Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier.
  • Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

3. Third-Party Tracking and Analytics

We may use third-party services to monitor and analyze the use of our Service, and to serve advertisements. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

  • Google Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
  • Meta (Facebook) Pixels: We use Meta Pixels to better understand the effectiveness of our advertising and to show you more relevant ads.
  • TikTok: We may use TikTok tracking technologies to measure the performance of our marketing campaigns.

4. How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

5. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

6. Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

7. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

8. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

9. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact MstReads.com by e-mail or by using the contact form on the website.